🧐 We saw a problem.

Choosing an entrepreneurial business environment shouldn’t mean you miss out on the training and development opportunities you’d have at bigger companies.

Brand Management is a skill set and we want to make sure that brilliant young talent at start ups have the opportunity to learn.


🔨 Our Solution?

Brand Management Boot Camp is an 8 week course, designed by experienced Marketing Directors, that: 

  • teaches the core skills for a marketing career
  • offers career support with access to our hiring network and 1:1 coaching 
  • gives you a community of exceptional marketeers that can support you in your development and day-to-day challenges



🦸 Who is this for?

Assistant Brand Managers or Marketing Managers with 0-5 years experience looking to make the next move.

Brand Managers and even Heads of Marketing who have grown up in entrepreneurial businesses & feel like they missed the basics.

Watch Intro Video

Cute vid with catchy music 🎶

💬 What do our grads say?

100% said they would recommend to a friend or team member!

"Invaluable"

Nicola, Marketing Manager at Tony's Chocolonely

As a marketing manager who never had the classical marketing training, the brand manager boot camp has been invaluable. Chris and Alex have a wealth of industry experience between them and have created brilliantly engaging content punctuated with memorable anecdotes and sage advice. I’m looking forward to embedding what I’ve learned into my day job.

"Best training course I've ever done"

Clare, Head of Marketing at Peter's Yard

By far the best training course I've ever done. Chris and Alex are such engaging and passionate teachers and created a lovely, supportive atmosphere too. The course covered everything I hoped it would and has provided me with an invaluable toolkit to help me day-to-day and given me confidence to face future challenges with.

"Warm and collaborative atmosphere"

Hannah, Senior Creative at Elizabeth Scarlett

The things I learn from Alex and Chris each week are invaluable and I have been able to put them to use at work straight away. They make the sessions so engaging and create such a warm and collaborative atmosphere, I genuinely look forward to doing two hours of study after a full day’s work!

"It would take me years of experience to get this kind of knowledge"

Marta, Marketing Executive at Few&Far

It would take me years of experience (and painful mistakes) to get this kind of knowledge. From the entire Brand Management cycle all the way down to practicalities of kicking off projects and identifying my strengths, Chris and Alex really covered it all. Most importantly, now I have a whole set of frameworks, tools and tips I can apply with confidence.

"Quite literally everything you need to know"

Lottie, Account Manager at Deep

As someone who has not been in a brand manager or marketing role previously, I was extremely impressed at how accessible the learning was to my level of knowledge. Each module was engaging and the course seemed to cover quite literally ‘everything you need to know’ about brand management. Alex and Chris were so helpful in answering questions inside and outside of the course. I now feel confident going in to job interviews knowing that I have the fundamental knowledge, toolkits, and frameworks, that I can implement successfully in a marketing role. I will be highly recommending this course to others!

"Alex & Chris are the most incredible teachers"

Eliza, Brand Development Manager at Rude Health

As someone who came straight out of university, landing on my feet in the fast-paced, learn-on-the-job environment of the start up world, I really valued the opportunity to step back and familiarise myself with the theory and the core skills required for a career in Marketing. I couldn't recommend it more for anyone loving the responsibility and energy associated with small company life, but who also wants to continue to boost their core skills. Alex & Chris are the most incredible teachers with a wealth of experience between them. They, and all the other Bootcamp-ers, made the whole process so engaging and fun.

"Chris and Alex really know their shit (can I say shit?)'"

Diogo, Digital Marketing Manager at Candy Kittens

Chris and Alex weren't just super knowledgable (they really know their shit) but hugely approachable and kindly carved out time for me away from the course to help with what I was working on. It's amazing to have two people tell you ‘this is what you should do’ and ‘this is how you should do it’ who have such strong marketing backgrounds. Loved the course!

"I now have so many tools to take my career to the next step"

Geena, Retention Marketing Specialist at Reverb

Working in fast-paced start-ups, learning the foundations of brand management can be overlooked. The Brand manager boot camp was the perfect complement to continue building upon my “on the job” experience with new theory, skills and tools. As a junior marketing person looking to continue growing into a more strategic role this course provided me with so many tools to take my career to the next step! Alex & Chris did an amazing job making the content relevant, digestible, inspiring!

💥 We’ve trained over 80 Brand Managers

from over 64 different brands…

⚡ The content to supercharge your career

Over 16 hours of live teaching

  • Week 1: What is an insight and how do I work with data? 📊

    Why do we need data? What do we need? Where do we get it? The difference between information and insight. How to develop insights.

  • Week 2: How do I write strategy? 🧠

    The definition of strategy. Strategic options for brand growth. How to think strategically. How to communicate your strategic thinking.

  • Week 3: How to get plans executed? ✅

    Turning strategy into action. Project management skills - and why they matter. How to influence senior stakeholders.

  • Week 4: How do I brief a freelancer or agency and how do I get the most from them? 🤝

    How to write a good brief (and a bad one). Why it matters. How to deliver the brief. How to manage agencies and freelancers.

  • Week 5: How to make good creative happen? 🖼️

    How to objectively review creative work. How to give truly constructive feedback.

  • Week 6: How to plan media spend and buy it? 🗞️

    Briefing a media campaign. Principles of media buying. How to get a good deal.

  • Week 7: How do I show the impact marketing has had? 📈

    Selecting the right KPIs. How to evaluate activity. What to do with your learnings.

  • Week 8: How do I take control of my career path? 💪

    Exploring career possibilities. Understanding your strengths. How to give and receive feedback.

👇 And loads more...

  • Templates

    At each stage of the process for you to take away and use on your own brand

  • Ongoing Support

    Use Chris and Alex to solve your real life challenges as we go!

  • Insider Access

    To the strategies behind brands that have nailed their strategy

  • An amazing gang to learn with

    Learn with people just like you, with similar problems, who you can really learn from and collaborate with

  • A Certificate

    To highlight and recognise your dedication and commitment. And to show off your new skills on your LinkedIn and CV!

🧠 The masterminds behind it

Bringing together diverse real life experience. This course is taught by experts who DO these jobs.

Chris Lock

Chris is rather old (his words not ours) and has 25 years marketing experience, gained at multinationals like Coca-Cola and Diageo and more recently within UK scale-ups Lily’s Kitchen and The Collective. He’s worked with every part of the marketing mix, across UK, Europe and Global markets, with teams and budgets large and small. Throughout his career Chris has coached and developed teams and delivered marketing capability training courses, with a real emphasis on passion for creative thinking and on joyful collaboration.

Alex O'Rourke

Alex isn’t quite as old as Chris but worked with him for 20 years at both Camelot and Diageo. More recently Alex has spent the last 2½ years working for Fever-Tree, where she set up the Innovation department and learned heaps about how to successfully scale & grow a start-up business. Alex has experience across the full marketing mix and particularly loves all things brand strategy and creative development related. But most of all she is passionate about people and loves nothing more than coaching, training and developing teams & individuals and seeing them thrive.

✅ This course is right for you if...

  • You're an Assistant Brand Manager or Marketing Manager with 0-5 years experience looking to make the next move.

  • You're a Brand Manager and even Head of Marketing who has grown up in entrepreneurial businesses & feel like they missed the basics.

The investment

🦜EARLY BIRD: £750 (excluding VAT) inclusive of all resources.

£850 (excluding VAT) inclusive of all resources.

The deets

  • The 8-week course will run once a week.

  • All sessions will be held on Zoom. There will be some light homework between sessions to keep the ideas we cover fresh.

  • Each session will be interactive, but if you have to miss one we will circulate the content and recordings.

  • £850 (excluding VAT, inclusive of all resources).